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home improvement loan lenders · HMDA 2023–2025

Home improvement loan lenders in Wisconsin

Fat Boy Data analyzed home improvement loan activity in Wisconsin to show which lenders are making these loans, how often they approve, how often borrowers accept the offer, and how much they typically finance. 46,764 applications were decided by 289 lenders between 2023 and 2025.

Wisconsin at a glance

289Active lenders96 with 20+ decisions
79.1%Market approval rate36,984 of 46,764 decided
$65KTypical loanmedian lender, $10K brackets
94%Borrower take-up34,801 loans funded

How Wisconsin compares

Approval rate compared
Wisconsin79.1%All 616 counties62.7%
Typical loan compared
Wisconsin$65KAll 616 counties$75K

What the data shows

Landmark Credit Union made the most home improvement loans in Wisconsin, 6,550 of them.

Governmental Employees Credit Union approved the highest share of applications among lenders with at least 20 decisions here, 98% of 65.

Lenders approved 79.1% of home improvement loan applications in Wisconsin, 16.4 percentage points above the the United States rate of 62.7%.

The typical home improvement loan here is $65K, 13% smaller than the the United States typical of $75K.

Approval rate of all 60 lenders with 20+ decisions here
0%25%50%75%100%Shoreham Bank: 30% approved of 63Discover Bank: 31% approved of 576Spring Eq, LLC: 39% approved of 380Bank of America, National Association: 42% approved of 334The Huntington National Bank: 47% approved of 572UMB Bank, National Association: 48% approved of 46HTLF Bank: 52% approved of 115First Mid Bank & Trust, National Association: 54% approved of 61U.S. Bank National Association: 56% approved of 1,736Pentagon Federal Credit Union: 57% approved of 67North Shore Bank: 58% approved of 737New American Funding, LLC: 61% approved of 70First American Bank: 63% approved of 216Navy Federal Credit Union: 63% approved of 322Associated Bank, National Association: 63% approved of 3,106PNC Bank, National Association: 64% approved of 467BMO Bank National Association: 66% approved of 2,297Figure Lending LLC: 69% approved of 474Old National Bank: 69% approved of 486Connexus Credit Union: 69% approved of 206Advia Credit Union: 72% approved of 498Rocket Mortgage, LLC: 74% approved of 73Trustone Financial Credit Union: 78% approved of 507Bell Bank: 80% approved of 70Nationstar Mortgage LLC: 81% approved of 121UNITEDONE Credit Union: 81% approved of 81Landmark Credit Union: 82% approved of 8,469JPMorgan Chase Bank, National Association: 82% approved of 114Waukesha State Bank: 84% approved of 475Guardian Credit Union: 85% approved of 123Simplicity: 85% approved of 79Baxter Credit Union: 85% approved of 87Westconsin Credit Union: 85% approved of 143The Park Bank: 86% approved of 99Sheboygan Area Credit Union: 86% approved of 64Summit Credit Union: 86% approved of 5,637Tri City National Bank: 87% approved of 483Great Midwest Bank, S.S.B.: 87% approved of 115University Of Wisconsin Credit Union: 87% approved of 6,064Johnson Bank: 88% approved of 1,127The First National Bank and Trust Company: 89% approved of 141Verve, A Credit Union: 89% approved of 620Royal Credit Union: 89% approved of 738Glacier Hills Credit Union: 90% approved of 58Bank First, N.A.: 91% approved of 525Lendage, LLC: 91% approved of 44Compeer Financial, Flca: 92% approved of 50National Exchange Bank and Trust: 92% approved of 240Blackhawk Community Credit Union: 93% approved of 527Heartland Credit Union (Madison): 93% approved of 286Kohler Credit Union: 93% approved of 367Wings Financial Credit Union: 93% approved of 45ALTRA Federal Credit Union: 94% approved of 703Community First: 94% approved of 1,160Lake Ridge Bank: 94% approved of 205CAPITAL Credit Union: 95% approved of 458Nicolet National Bank: 95% approved of 612Fox Communities Credit Union: 97% approved of 579Governmental Employees Credit Union: 98% approved of 65Coastal Community Bank: 98% approved of 523

Each dot is one lender, placed at its approval rate. Hover for the name and sample size.

Home improvement loan lenders in Wisconsin

LenderApprovalApprovedTaken upTypical loanLoans made
1Landmark Credit Union82%6,935 / 8,46994%$65K6,550
2University Of Wisconsin Credit Union87%5,281 / 6,06496%$65K5,064
3Summit Credit Union86%4,859 / 5,63791%$65K4,427
4Associated Bank, National Association63%1,971 / 3,10696%$55K1,886
5BMO Bank National Association66%1,505 / 2,29796%$95K1,441

Ranked by lending volume. Approval is the share of decided applications a lender approved; taken up is the share of approvals the borrower accepted. Lenders with fewer than 20 decisions are marked as a limited sample and are never used for a “highest approval” claim. How these numbers are built.

Fat Boy found 284 more lenders.

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Counties in Wisconsin

Milwaukee CountyCountyDane CountyCountyWaukesha CountyCountyBrown CountyCountyRacine CountyCountyOutagamie CountyCountyWinnebago CountyCountyKenosha CountyCountyRock CountyCountyMarathon CountyCountyWashington CountyCountyLa Crosse CountyCounty